If you didn’t hop on board the Social Media train in 2008 or haven’t heard about it (living under a rock perhaps?) 2009 is your year! It’s a big deal trend, and it shows no signs of slowing down. Don’t believe me? Check out Todd Mailcoat’s post on Stuntdubl.com – 9 Reasons You NEED Social Media Marketing in 2009.
Developing a social media marketing strategy can be especially tough. The list of available Social Media sites seems endless (Twitter, Digg, Delicious, Facebook, LinkedIn, Technorati, StumbleUpon…I could go on forever) and there are tons of pitfalls and mistakes to make that could derail your campaign in seconds. However, using Social Media to your advantage can be extremely rewarding – leading to much higher traffic and better search rankings and in the end more money/sales/whatever for you.
So to start the new year off right AgencyTool has compiled what we think is the best advice around when it comes to Social Media.
First off – what NOT to do. Janet Fouts posted the Seven Sins of Social Media and every single one of her points should be taken to heart by anyone getting into SM Marketing. Along the same line is The 11 Rules of Social Media Etiquette by Eric Brantner. Both of these articles are great places to start to learn the basic do’s and don’ts of the trade.
No matter which sites you decide to use you’ll invariably have to create some sort of user profile before you can go to town. Facebook, MySpace and LinkedIn profiles are pretty self-explanatory and their importance is obvious. What some people fail to realize is that your profiles on Digg, Reddit and other aggregation-type sites are important as well. For help check out this video from Brent Csutoras: Tips on Building Social Media Profiles.
We aren’t going to list every SM site out there – it would be impossible – with a little research you’ll be able to find ones that fit into your strategy and style. We are going to share a few choice tips/tricks we found for some of our favorite social media sites.
Twitter. There were debates about it’s purpose and usefulness, some people love it – some hate it, and it can be tough to really get involved with, but there is no denying that Twitter has substantially changed the way some people communicate online. For a good overview of the service and how it can be useful read Dan York’s Why and How I Use Twitter and it’s follow up post.
LinkedIn is like MySpace for professionals. It’s a great way to connect with colleagues and network with people both in and outside of your profession – it’s also a great Social Media Marketing tool. Read LinkedIn Tips and Tricks to Get 500+ Contacts to learn how to make full use of your account.
Social Bookmarking and Aggregate News sites are another great way to use social media to draw attention and traffic to your site. There are plenty of resources around to help you make the most of this type of site. Take a look at BlueHat SEO’s Stumble and Digg Begging for a hack to put on your site that reminds visitors to stumble and digg up your page. Chris Poteet write a great little guide on how to Become a Delicious Power User and this post from Top SEO Tricks tells you all about Getting Traffic from DIGG.com Comments.
Lastly, it’s easy to lose track of what you are doing once you charge into a social media campaign. Keeping track of multiple profiles and what is being said about your site/brand/company can become overwhelming. Read Social Media Tips: Tracking Your Buzz Online for pointers on how to stay up to date easily.
Do you have a great piece of advice or resource for utilizing Social Media? Leave a comment, we’d love to hear about it.